We are optimists by trade and respect a good pitch; it's in our nature to believe what we hear, primarily when it supports our plan. I'm here to interject a little reality and test whether you have heard any of these great lies about selling.

Daily, when I talk about 'the field,' I speak of a group of people with great hearts and good skills. Sometimes I worry they have difficulty envisioning themselves building and managing a business. It can be scary to think about running a business and starting to organize a plan.